Everything We Know is Wrong!: The Trendspotter's Handbook

Présentation de l'éditeur Everything We Know Is Wrong is a handbook for better trendspotting. Building on seven insights about how our mind perceives (or doesn't perceive) changes, acclaimed trendspotter Magnus Lindkvist has written a book for anyone who's ever wanted to make sense of the many unexpected, chaotic and often contradictory events that define business, society and life in the 21st century. By fusing psychology and business and using contemporary examples, Lindkvist paints a vivid picture of why we're blind as trendspotters and why admitting this is an excellent starting point. Biographie de l'auteur Magnus Lindkvist is a trendspotter and futurist. He is the director of the world s first academic course on trendspotting at the Stockholm School of Entrepreneurship. He consults and lectures all around the world. He lives in Stockholm.