Présentation de l'éditeur
Covers everything from essential marketing principles and techniques to the latest methods and trends Want to sharpen your marketing skills to promote your products and services? Whether you′re introducing a new product or jumpstarting your existing marketing plans, Marketing For Dummies, 3rd Edition, helps you get a handle on such basic marketing concepts as the four P′s–product, pricing, positioning, and placement – and boost your sales with innovative new approaches. Packed with over 25 percent new and revised material, this practical, savvy, guide shows you how to treat every aspect of interacting with customers–including customer service and the product itself – as an opportunity to grow the organization. You′ll learn how to prepare hard–hitting campaigns, plan a marketing budget and stick to it, and seize new opportunities to increase customer awareness and appreciation of your product or service. Explains Internet and search engine marketing to work for you Helps you identify customers where you least expect them Offers tips on using online resources to size up competitors Covers effective product positioning in a crowded marketplace Introduces guerilla and global marketing You don′t have to be a marketing genius to expand your customer base and boost sales, but you will need a little help from Marketing For Dummies, 3rd Edition.
Quatrième de couverture
Learn to: Communicate more powerfully and clearly Utilize social media effectively Launch a winning Web marketingprogram Gain new customers and retain your current customers Boost your marketing skillsto drive business results! Whether you′re introducing a new product or jumpstarting your existing marketing plans, it′s more important than ever to know how to attract customers, convince them to buy, and make sure they come back for more! Packed with updated material, this practical, savvy guide gives you everything you need to boost your marketing skills to the next level — from the Internet and search engine marketing to the latest trends in guerilla marketing, viral marketing, branding, and more. Designing a great marketing program — learn how to boost your marketing program and write an effective marketing plan Leveraging your marketing skills — find out how to research your customers, competitors, and industry and improve your marketing communications Advertising for fun and profit — get helpful tips on how to make the most of print, outdoor, and radio advertising Finding powerful alternatives to advertising — discover how to advance your Web marketing, build a buzz for your brand, and go direct with marketing Selling great products to anyone, anytime, and anywhere — know how to take stock of your sales skills, reach your customers, and effectively make the sale Open the book and find: Ten common marketing mistakes to avoid Ways to save money in marketing Tips for boosting Web sales Advice on how to survive a downturn Guidance on designing a positioning strategy Advice on how to harness your marketing imagination How to research, plan, and budget accordingly Go to Dummies.com for videos, step–by–step photos, how–to articles, or to shop!
Biographie de l'auteur
Alexander Hiam is the author of more than 20 popular books on business. Formerly a professor at the business school at the University of Massachusetts, Amherst, he has had many Fortune 500 firms and large U.S. government agencies as his clients.
