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Orchestrating Success: Improve Control of the Business With Sales and Operations Planning

Orchestrating Success: Improve Control of the Business With Sales and Operations Planning

Name: Orchestrating Success: Improve Control of the Business With Sales and Operations Planning
Brand: Recyclivre
Author: Richard C. Ling
ISBN: 9780471132271

Richard C. Ling

05/06/1992
John Wiley & Sons Inc

NC (0 avis)

Couverture de Orchestrating Success: Improve Control of the Business With Sales and Operations Planning par Richard C. Ling

Résumé

The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.