Managing Across Borders

Name: Managing Across Borders
Brand: Recyclivre
Author: Sumantra Ghoshal
ISBN: 9780712680301

Sumantra Ghoshal

03/12/1998
Random House Business Books

NC (0 avis)

Couverture de Managing Across Borders par Sumantra Ghoshal

Résumé

A guide to the management of companies in the global environment, this text is based on a study of a diverse group of multinational comapanies - including Procter and Gamble, Unilever, General Electric, Matsushita, ITT, Ericsson and NEC. The characteristics of these multinationals, and the process described by Christopher Bartlett and Sumantra Ghoshal, provides valuable lessons on how to develop the organizational structures, administrative processes, and management perspective necessary to success.