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Retail Marketing Plans: How to Prepare Them, How to Use Them

Retail Marketing Plans: How to Prepare Them, How to Use Them

Name: Retail Marketing Plans: How to Prepare Them, How to Use Them
Brand: Recyclivre
Author: Malcolm McDonald
ISBN: 9780750620215

Malcolm McDonald

15/07/1996
Butterworth-Heinemann Ltd

NC (0 avis)

Couverture de Retail Marketing Plans: How to Prepare Them, How to Use Them par Malcolm McDonald

Résumé

This text addresses marketing planning applied in a retailing context to give readers an insight into the strategies they should be adopting. The book is intended to show marketing managers and directors within the sector how best to achieve their long-term goals.