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Relationship Marketing: Strategy and Implementation

Relationship Marketing: Strategy and Implementation

Name: Relationship Marketing: Strategy and Implementation
Brand: Recyclivre
Author: Helen Peck
ISBN: 9780750636261

Helen Peck

13/05/1999
Butterworth-Heinemann Ltd

NC (0 avis)

Couverture de Relationship Marketing: Strategy and Implementation par Helen Peck

Résumé

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.