Wine Marketing: A Practical Guide

Name: Wine Marketing: A Practical Guide
Brand: Recyclivre
Author: Michael C.Hall
ISBN: 9780750654203

Michael C.Hall

24/09/2007
Butterworth-Heinemann Ltd

NC (0 avis)

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Résumé

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples * A guide to further reading and websites * 'Issues to consider when marketing' section as a means of self-evaluation 'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.