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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time

Name: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Brand: Recyclivre
Author: Howard Schultz
ISBN: 9780786883561

Howard Schultz

13/01/1999
Hachette Books

NC (0 avis)

Couverture de Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time par Howard Schultz

Résumé

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).