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Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars

Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars

Name: Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars
Brand: Recyclivre
Author: Dick Martin
ISBN: 9780814472439

Dick Martin

26/11/2004
Amacom

NC (0 avis)

Couverture de Tough Calls: At&t and the Hard Lessons Learned from the Telecom Wars par Dick Martin

Résumé

Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.