Managing Cultural Differences

This guide shows how to develop the cross-cultural expertise essential for succeeding in the world of rapid economic, political and cultural changes. These global market shifts make this edition a useful resource. It reveals how to: capitalize on expanding international markets; improve cross-cultural business communication; master the subtle, but important art of business protocol; and create a successful multicultural management style. The book is packed with useful insights into understanding co-operating with, and motivating people from various cultures - Asian, European, Middle-Eastern, African and Hispanic.