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Breaking Through: Implementing Customer Focus in Enterprises

Breaking Through: Implementing Customer Focus in Enterprises

Name: Breaking Through: Implementing Customer Focus in Enterprises
Brand: Recyclivre
Author: S. Vandermerwe
ISBN: 9781403935038

S. Vandermerwe

04/06/2004
Palgrave Macmillan

NC (0 avis)

Couverture de Breaking Through: Implementing Customer Focus in Enterprises par S. Vandermerwe

Résumé

In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement customer focus in enterprizes. In an environment of falling margins the model shows how to increase value to customers and improve business results.