Brands and Branding

Name: Brands and Branding
Brand: Recyclivre
Author: Rita Clifton
ISBN: 9781576603505

Rita Clifton

01/04/2009
Bloomberg Pr

NC (0 avis)

Couverture de Brands and Branding par Rita Clifton

Résumé

Brands and Branding Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70 per cent of a firm's market value in some cases. This guide to brands and branding examines the case for brands, outlines best practice and the future for brands. Full description