Présentation de l'éditeur
There are specific rules that govern how change can successfully occur in a given industry. Companies whose growth strategies follow the rules of their industry succeed; those who break the rules fail. This book shows how to align strategy with the principles of industry change to achieve sustainable growth. [UNK] Growth and innovation are essential for the long-term survival of every company - and they are also the two arenas in which companies most consistently fail. This book offers a compelling reason for why this is happening - and a breakthrough framework for turning it around. [UNK] What sets this book apart from other strategy books is the groundbreaking model that explains industry evolution according to four categories: progressive, creative, radical, and intermediating. Using this framework, strategists can answer three core questions: Which type of industry is my firm in and what are the rules of change? How do I align innovation with these rules of change? What forms of innovation will work within this particular industry context?
Biographie de l'auteur
McGahan has worked closely with Michael Porter for more than a decade and is consistently identified as an up-and-comer in the strategy field.
