Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In "Marketing Interior Design," Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: - figure out what to charge and have the confidence to demand that price - write your business statement - brand your business, including designing promotional materials - find leads and take advantage of them through networking - land jobs and learn how to handle the interview process - protect yourself with contracts - take advantage of the burgeoning market for green products and services This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need "Marketing Interior Design"!
