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The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures

Name: The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures
Brand: Recyclivre
Author: Frans Johansson
ISBN: 9781591391869

Frans Johansson

01/09/2004
Harvard Business Review Press

NC (0 avis)

Couverture de The Medici Effect: Breakthrough Insights at the Intersection of Ideas, Concepts, and Cultures par Frans Johansson

Résumé

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.