FUEL YOUR BUSINESS WITH FACEBOOK
Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment―in clicks, customers, and profits.
Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads―the newest advertising categoy Creating a Facebook business and identity
”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!”
―Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing
”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’”
―Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com
”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.”
-Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books
”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.”
-Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible
”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.”
- Ken McCarthy. The System Seminar, Tivoli NY
”The irony of living in the Information Age is that good info has gotten harderto come by. The lame stuff still manages to clog the pipes, causing chaos andpreventing you from discovering the legit specifics that can actually help you in yourquest for business success and a bigger bottom line. Perry Marshall has been a first-stop, one-stop resource for the best possible advice on making AdWords work sinceGoogle unleashed it on the marketing community…and now, Perry’s new tome onFacebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions oftargeted, eager prospects (most of whom you’d never even know existed, otherwise)is the first and probably the only book you need to be one of those early adopterswho score fastest. Perry’s books are always essential. This one is perhaps more sothan usual.”
-John Carlton, the most respected and ripped-off veteran copywriter on the Web
”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.”
-Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies
”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book.
"Many companies have tried Facebook ads and failed for one simple reason: they treated
