Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running

Présentation de l'éditeur Offers an account of how Nike became the world's largest sports and fitness company. This book provides a glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant. Biographie de l'auteur Geoff Hollister worked for the Nike company for 33 years, before his retirement in 2001, where he not only designed a number of products but also became one of the company's most respected historians.