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The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program

The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program

Name: The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program
Brand: Recyclivre
Author: Don Peppers
ISBN: 9781900961875

Don Peppers

01/02/1999
Capstone Publishing Ltd

NC (0 avis)

Couverture de The One to One Fieldbook: The Complete Toolkit for Implementing a 1 to 1 Marketing Program par Don Peppers

Résumé

The One to One Fieldbook shows exactly how to apply a 1 to 1 marketing strategy on a day--to--day basis. It is a complete toolkit for corporations and small businesses to help them operate in our new interactive age. The book contains dozens of checklists, analysis tools and questionnaires to evaluate a firma s progress, as well as detailed instructions for planning, implementing, revolutionising and upgrading a firma s marketing program.